nicolabriggs.co.uk

Your Personalized Report

Nicola Briggs

Homepage Glow-Up Audit

May 2026 nicolabriggs.co.uk

Prepared by Studio Daisie

Step 01

Your Snapshot

What you shared

What you sell

Original ceramics and atmospheric landscape paintings inspired by nature and the ocean

Your ideal customer

Ideal customer is drawn to abstract, timeless art with texture and detail. She is someone who finds peace in the landscape and sees art as sanctuary rather than decoration

Top products

texture glaze ceramics and atmospheric landscape paintings

What we heard

Nicola Briggs - Ceramics & Art sells original handmade ceramics and atmospheric landscape paintings inspired by wild places, priced from around $166 for ceramics to over $1,000 for original paintings. The buyer is design-aware, unhurried, and shopping for something she will live with for years. The homepage has to do the emotional and credentialing work that a gallery visit would otherwise handle.

The homepage must accomplish three things:

  1. Establish Nicola Briggs - Ceramics & Art as a credible, gallery-exhibited studio before the buyer evaluates a single price.
  2. Give the work enough visual space and context to communicate why it is worth a considered purchase.
  3. Create a clear next action for both first-time browsers and returning buyers ready to commit.

This Glow-Up Audit evaluates every section against those three conversion goals through a category-aware lens: original art is an emotional purchase where the visual lead and the maker's credibility do more work than any headline, and the homepage flow has to reflect that priority.

Step 02

The Framework

A scan of your homepage based on Studio Daisie's proprietary 10-section E-Commerce Homepage Framework.

01Navigation & Mega Menu

Opportunity
  • Announcement bar leads with complimentary UK shipping, which is specific and useful for UK buyers, but international visitors see a secondary message without the same clarity.
  • Non-shopping links (Events, FAQs, Commissions, News, Stockists) are nested under About in the dropdown, which is a reasonable structure, though Commissions deserves more prominence given its conversion value for an original-art studio.
  • Mobile nav opens to a clean drawer, but the primary shopping categories require an extra tap into sub-menus rather than sitting at the top level.

02Hero Section

Opportunity
  • The headline 'Ceramics & Landscape Paintings Inspired by Wild Places' names both product categories clearly, which is useful for a mixed-medium studio.
  • The hero image is a lifestyle interior shot that shows a painting in a calm, styled room, which communicates context well, but the painting itself is partially cropped on desktop and the ceramics category is invisible in the visual.
  • On mobile the hero image crops significantly, reducing the interior context and making the CTA button the dominant element above the fold rather than the work itself.

03Best Sellers & Categories

Opportunity
  • The 'Featured Works' grid shows six products with prices visible, which is a solid starting point, but the page text reveals all six items carry 'Sold out' strings in the HTML, which may reflect variant metadata rather than visible badges, though worth verifying.
  • The 'Explore Our Collections' section uses three category tiles (Ceramics, Paintings, Prints), which gives browsers a clear format-based next click.
  • Category tile descriptions are truncated at roughly one line in the visible grid, reducing their ability to help the buyer self-sort.

04Special Promotion

N/A
  • No time-sensitive promotion is visible on the homepage at the time of this audit.
  • A limited-edition series launch or a 'commission window open' block between the collections grid and social proof would be a natural fit for this studio model.

05Hero Products

Opportunity
  • The 'Featured Works' grid serves the hero-products function but uses the same card format and scale as the collections tiles, so no single piece gets the editorial weight it deserves.
  • Original paintings at this price point benefit from a larger-format spotlight with medium, dimensions, and a one-line hook before the buyer clicks through to the product page.

06Unique Selling Points

Opportunity
  • The 'Why Choose Nicola Briggs' strip names three claims: Handcrafted Quality, Unique Designs, and Secure & Reliable, but only the first is specific to this studio.
  • 'Unique Designs' and 'Secure & Reliable' are generic claims that could describe any DTC brand and do not differentiate Nicola Briggs - Ceramics & Art in any meaningful way.
  • The press credential ('As featured in House & Garden magazine') and the gallery stockist list are the strongest differentiators on the page and currently sit above the USP strip rather than being woven into it.

07Social Proof

Opportunity
  • 64 reviews from Judge.me are surfaced with a star rating, which crosses the threshold where aggregate display is appropriate.
  • The review carousel leads with a lighthearted first review about not yet having the painting on the wall, which is charming but does not immediately build purchase confidence for a high-consideration item.
  • The press mention (House & Garden) and gallery stockists appear as plain text above the Featured Works grid rather than in a dedicated press section with visible logos, which reduces their authority signal.

08About Us

Strength
  • The page carries two distinct About blocks ('About My Work' and 'Behind the Work' plus a founder bio panel), which together tell a layered and credible studio story.
  • Both blocks link to deeper pages, which hands off engaged visitors without breaking page flow.

09Email Capture

Opportunity
  • The 'Be First in the Studio' capture sits in the footer area with just an email field and no stated incentive, which gives the visitor no specific reason to sign up.
  • For an original-art studio where new works and commissions drive repeat purchases, early-access to new pieces or a behind-the-scenes letter would be a compelling incentive to name explicitly.

10Footer

Strength
  • Policy links (Refund, Privacy, Terms, Shipping, Contact) are all present and the email address is visible, which satisfies first-time buyer trust requirements.
  • Payment method icons cover major options including Klarna, which is relevant for a considered purchase at this price point.

Brand Foundations

01 / 05
Color palette
What's working
  • The teal-navy, warm cream, and soft grey palette runs consistently from the hero through the USP strip, About sections, and footer, giving the page a coherent, gallery-like atmosphere.
  • The dark teal used for the nav bar and footer anchors the page visually without competing with the artwork imagery.
What to improve
  • Hold the palette as-is. Document your three core colors (cream surface, teal anchor, soft grey mid-tone) in your brand kit so any new section added in future stays consistent.
  • The teal CTA button blends into the dark nav bar on desktop; a slightly lighter or more saturated teal for the button would give it more visual separation from the background.
02 / 05
Typography
What's working
  • The serif and sans-serif pairing reads as intentional and gives the page a considered, editorial quality that suits the gallery positioning.
What to improve
  • Body copy in the About and USP sections reads small on desktop, sitting closer to 14px than the 16-18px comfort floor. Lifting it slightly would improve readability without changing the page's visual feel.
  • The section heading 'Why Choose Nicola Briggs' and the USP sub-headings (Handcrafted Quality, Unique Designs) are similar in visual weight. Increasing contrast between them would help the eye scan more quickly.
03 / 05
Imagery
What's working
  • The product photography of both the ceramics and paintings uses consistent lighting and a clean, considered treatment that makes the work look credible and gallery-ready.
  • The interior lifestyle image in the hero does useful contextual work, showing a painting living in a calm domestic space rather than isolated on a white background.
What to improve
  • The 'Behind the Work' section and the founder bio panel would benefit from one authentic process or studio photograph, showing hands working with clay or a brush on canvas, rather than relying entirely on the product grid imagery.
  • On mobile, the category tiles in 'Explore Our Collections' crop tightly, reducing the atmospheric quality of the landscape and ceramic photographs. A portrait or square crop optimized for mobile would preserve the mood at narrow widths.
04 / 05
Layout
What's working
  • Section widths are consistent across the page, margins are maintained, and the overall grid reads as organized and intentional.
What to improve
  • The 'About My Work' and 'Behind the Work' blocks sit as separate, similar-width text panels one after the other, which creates a long vertical run of copy. Combining them into a two-column layout with a studio photograph on one side would reduce scroll length and give the section more visual variety.
  • The 'For Designers' section sits between the Instagram feed and the footer help text, which is an unusual position; moving it closer to the collections grid would reach buyers at the point of decision rather than after the social proof has been absorbed.
05 / 05
Button & CTA styling
What's working
  • The primary CTA styling is consistent: a filled teal button with white text appears in the hero and in the About blocks, establishing a clear action style across the page.
What to improve
  • Secondary text links ('Read Nicola's full story', 'Read more about the process', 'View our Designer Programme') use an arrow character but no consistent underline or color treatment, making them look like body copy rather than clickable links in some sections.
  • On mobile, the hero CTA button is large and clear, but the collection tile links ('Nature-Inspired Ceramics by Nicola Briggs', 'Atmospheric Landscape Paintings', 'Fine Art Prints') at the bottom of each tile read as small text labels rather than obvious tap targets.

Step 03

The Audit

A detailed section-by-section audit of the homepage with actionable recommendations.

01 of 14
Navigation
Opportunity
Hero
Opportunity
Featured Works
Opportunity
Trusted by Design Enthusiasts
Opportunity
Explore Our Collections
Strength
Customer Reviews
Opportunity
Why Choose Nicola Briggs
Opportunity
About My Work
Strength
Behind the Work
Strength
Founder Bio
Strength
Follow On Instagram
Strength
For Designers
Opportunity
Email Capture
Opportunity
Footer
Strength
01

Navigation

Opportunity
Design observations
  • The dark teal nav bar gives the header a clean, gallery-like authority on desktop, with logo, search, account, and cart icons sitting at consistent scale.
  • On mobile, the burger menu opens to a structured drawer that preserves the desktop category hierarchy.
Design recommendations
  • Increase the tap target height for each primary nav link in the mobile drawer. On mobile, the category links and sub-links appear close together, which makes it easy to tap the wrong item.
  • On desktop, add a subtle hover underline or background treatment to nav links so it is visually clear which item is interactive. The current nav relies entirely on the cursor change, which is invisible to the visitor until they hover.
Content observations
  • The announcement bar leads with 'Complimentary UK Shipping | Worldwide Delivery Available', which is specific and actionable for the core UK audience.
  • The three primary categories (Paintings, Fine Art Prints, Ceramics) are correctly shopping-first and match the studio's actual product range.
Content recommendations
  • Surface 'Commissions' as a standalone link in the primary or secondary nav rather than burying it under the About dropdown. For an original-art studio, commissions represent a high-value conversion path and visitors looking to commission work may not think to look under About.
  • Tighten the announcement bar to a single focused message. 'Complimentary UK Shipping | Worldwide Delivery Available' works well; rotating a second message about gallery stockists or a press mention would add credibility at the first touchpoint.
02

Hero

Opportunity
Design observations
  • The lifestyle interior photograph communicates the brand's calm, considered positioning clearly before the visitor reads a word.
Design recommendations
  • Create a dedicated mobile crop for the hero image that keeps a ceramic piece or painting clearly visible in the upper two-thirds of the frame. On mobile, the current interior photograph crops to a view of cushions and a partial wall, with the painting itself partially obscured.
  • Move the CTA button inside the text overlay container so it reads as part of the hero block rather than sitting below it. On desktop, there is a visible gap between the white text container and the button that makes the layout feel unresolved.
Content observations
  • The headline 'Ceramics & Landscape Paintings Inspired by Wild Places' names both categories and the creative source in one line, which is genuinely specific for an art studio.
Content recommendations
  • Add a short subheading beneath the headline that names one specific differentiator. The current subheading ('Original artworks designed to bring quiet depth and natural presence into your space') is evocative but could do more conversion work by naming the studio's gallery credentials or the handmade nature of each piece.
    Suggested copy
    Each piece is original, handmade in a UK studio, and stocked by galleries across the country.
  • Rename the CTA from 'Shop Ceramics & Art' to something that better reflects the considered, unhurried buyer. 'Explore the Collection' or 'Browse Original Works' matches the gallery register of the brand and avoids the transactional feel of 'Shop'.
    A/B test idea
    Option A

    Explore the Collection

    Option B

    Browse Original Works

    Tests: gallery-register CTA versus browser-intent CTA

03

Featured Works

Opportunity
Design observations
  • The six-card grid uses consistent image proportions and clean white space between cards, giving the section a gallery-grid feel that suits the brand.
  • Prices are visible on each card without hovering, which lets buyers pre-qualify before clicking through.
Design recommendations
  • Give one painting and one ceramic piece a larger-format card or a featured row at the top of the grid. At this price point, a single standout piece with more visual real estate would do more conversion work than six equally-sized cards competing for attention.
  • On mobile, the grid currently stacks to a single-column view. A horizontal scroll showing two cards at a time would keep the section compact and signal more works without requiring long vertical scroll.
Content observations
  • Product names like 'Mountain Whisper', 'Where Silence Falls', and 'A Long Quiet Bloom' carry the brand's atmospheric voice and are specific enough to feel like individual artworks rather than product SKUs.
Content recommendations
  • Add a one-line medium or dimension note beneath each painting's price. Buyers of original art at this price point orient around size before they click through, and surfacing 'Acrylic on canvas, 60 x 80cm' on the card would reduce a friction point that currently requires a product page visit.
  • Rename the section heading from 'Featured Works' to something more curatorial. 'Works Available Now' or 'Original Works' signals that these are one-of-a-kind pieces, not a revolving product catalog, which is the key emotional signal for original art buyers.
04

Trusted by Design Enthusiasts

Opportunity
Design observations

No design strengths to call out for this section.

Design recommendations
  • Add the House & Garden magazine logo as a visual rather than plain text. A recognizable press logo carries significantly more authority than the same claim written out, especially for a design-aware buyer who recognizes the masthead.
  • Give this section its own visual container, a light background color or a thin rule, so it reads as a distinct trust moment rather than a line of small text between two product sections.
Content observations
  • Naming specific galleries (Old Courthouse, Pole Star, The Nextdoor, Brightwater) adds real credibility. Specific stockist names outperform a generic 'stocked in galleries across the UK' claim.
Content recommendations
  • Pull a short quoted snippet from the House & Garden feature alongside the logo. 'As featured in House & Garden' is weaker than a direct quote that names what the feature said about the work. Even a short phrase ('...ceramics that bring a sense of the natural world indoors') would add authority.
  • Move this trust block to sit immediately below the hero, before the product grid. Credentialing the studio before the buyer evaluates pricing is more effective than placing it between the products and the collections grid.
05

Explore Our Collections

Strength
Design observations
  • The three collection tiles use strong, atmospheric photography that communicates the mood of each category clearly.
  • Tile proportions are consistent and the layout sits neatly within the page grid on desktop.
Design recommendations
  • On mobile, the collection tiles stack vertically and the descriptive text under each tile truncates at roughly one line. Consider hiding the truncated text on mobile and relying on the tile image and title alone, or expanding the text so it reads fully at narrow widths.
Content observations
  • The three categories (Ceramics, Paintings, Prints) map directly to the nav structure, which makes the page feel coherent and easy to navigate.
  • Each tile name is clear and matches the navigation label exactly, reducing the friction of a mismatch.
Content recommendations
  • Add a short one-line descriptor beneath each collection name that gives the buyer a reason to click rather than a generic catalog description. 'Handmade porcelain vessels, each one original' is more compelling than a truncated catalog intro that starts mid-sentence.
06

Customer Reviews

Opportunity
Design observations
  • The star rating and review count ('from 64 reviews') are visible above the carousel, giving the aggregate signal appropriate prominence.
Design recommendations
  • Surface the review carousel as three simultaneous columns on desktop rather than a single scrolling strip. Showing three reviews at once gives the section more visual weight and lets buyers see a range of perspectives without interacting.
  • On mobile, confirm the review cards scroll horizontally rather than stacking. A long vertical stack of review cards pushes the rest of the page far below fold on a phone screen.
Content observations
  • Several reviews name specific acts of service, such as the story of a replacement bowl being hand-delivered and a smaller bowl included as goodwill. These are far stronger trust signals than a generic five-star rating and are currently buried later in the carousel.
Content recommendations
  • Reorder the carousel so the first visible review names the product and describes a specific experience. The current first review ('I love it but still haven't got it on the wall') is charming but does not build purchase confidence as an opening signal. Pull a review like Kate's bowl story or the House & Garden-adjacent testimonials to lead.
  • Add a reviewer's location alongside the first name where available. For an original-art studio, knowing that buyers come from across the UK (and internationally) signals reach and legitimacy.
07

Why Choose Nicola Briggs

Opportunity
Design observations
  • The three-column USP layout with icon-style headings scans quickly and sits cleanly within the page grid.
Design recommendations
  • Add a small icon above each USP heading to make the three columns scan more quickly. Currently the headings sit at similar weight to the body copy, which reduces the at-a-glance readability of the section.
Content observations
  • 'Handcrafted Quality' is the strongest of the three claims because it is specific to the studio: each piece is individually made, which is a real differentiator at this price point.
Content recommendations
  • Replace 'Unique Designs' and 'Secure & Reliable' with claims that are specific to Nicola Briggs - Ceramics & Art. 'Gallery-Exhibited Work' (naming the stockist network) and 'Commissions Welcome' (a real differentiator for this studio) would do more conversion work than two claims that could describe any DTC brand.
    Suggested copy
    Gallery-Exhibited: Stocked by four named galleries across the UK, with new exhibitions each year.
    Commissions Welcome: Each commission is a collaboration. Nicola works with you from first conversation to finished piece.
  • Move this USP strip to sit immediately below the hero, alongside or just after the press trust bar. For a considered purchase, the differentiation argument is more valuable early in the page flow than after the buyer has already scrolled through products and reviews.
08

About My Work

Strength
Design observations
  • The section sits in a warm cream container that creates a clear visual break from the product grid above, giving the copy breathing room.
Design recommendations
  • Combine the 'About My Work' text panel with a studio or process photograph on the opposite side in a two-column layout. Two adjacent text-only blocks (About My Work and Behind the Work) create a long vertical read; a photograph would break the rhythm and give the section more visual authority.
Content observations
  • The reference to Wabi-Sabi philosophy and the BA(Hons) in Design: Ceramics Arts, Staffordshire University adds both cultural context and academic credibility, which is unusual and valuable for an independent studio artist.
  • The 'Read Nicola's full story' link hands off curious buyers to a deeper page without interrupting the homepage flow.
Content recommendations
  • Rewrite the opening two sentences in first person rather than shifting between 'my pieces' (first person) and passive construction. Starting with 'I make work that explores...' rather than 'My pieces are an exploration of...' would read as more direct and confident.
09

Behind the Work

Strength
Design observations
  • The process photography in this section, showing sketchbooks and working materials, gives the section authentic texture that the product photography alone cannot provide.
Design recommendations
  • Give the 'Read more about the process' link the same styled button treatment as the primary CTA rather than leaving it as a text arrow link. The content in this section is doing strong trust work and the link to the full process page deserves more visual presence.
Content observations
  • The opening line ('Every piece begins with a walk') is specific, evocative, and immediately differentiating. It communicates the creative process in a way that justifies the price and the one-of-a-kind nature of the work.
Content recommendations
  • Add one specific detail to the process paragraph that names a material or a place. 'How light shifts across water' and 'how mist softens a hillside' are strong images; pairing one with a named location (the Lake District, the Cumbrian coast) would anchor the storytelling in a verifiable, specific geography that the buyer can picture.
10

Founder Bio

Strength
Design observations
  • The two-column layout with a large portrait photograph on one side and the founder bio on the other gives this section editorial weight that stands apart from the rest of the page.
  • The teal CTA button 'About Nicola Briggs' is clearly styled and provides a direct link to the full story.
Design recommendations
  • On mobile, confirm the founder photograph stacks above the bio copy rather than below it. A portrait image appearing after the text reverses the natural reading order and reduces the trust work the photograph is doing.
Content observations
  • The mention of Spinners Mill in Leigh, Manchester as a named, historic studio location adds real credibility. A specific address-level detail is far more convincing than 'our UK studio'.
  • The sentence 'I'd love to share it with you' closes on a warm, personal note that fits the founder-led nature of the studio.
Content recommendations
  • Add one sentence at the end of the bio that names the commission or contact path. The bio builds strong personal trust, but it ends without a clear next action for the buyer who is ready to reach out. A line like 'Commissions are open year-round. Get in touch to start a conversation.' would convert that warmth into a next step.
11

Follow On Instagram

Strength
Design observations
  • The feed renders with recent, varied posts showing behind-the-scenes content, market days, and landscapes, which gives the brand an active and authentic social presence.
Design recommendations
  • Confirm the feed displays correctly at mobile width. On narrow screens, a multi-column grid can compress image thumbnails to a scale where the detail of the ceramics and paintings is lost.
Content observations
  • The @nicolabriggsceramics handle is displayed above the grid, making the account findable without the visitor needing to click.
Content recommendations
  • No content changes recommended for this section. The feed and handle do their job.
12

For Designers

Opportunity
Design observations

No design strengths to call out for this section.

Design recommendations
  • Give the 'For Designers' section a distinct visual container, a dark background or a full-width editorial layout, so it reads as a separate offer rather than a small text block. Currently it sits between the Instagram feed and the help text in a way that makes it easy to scroll past.
Content observations
  • Surfacing a trade or designer programme on the homepage signals that the studio takes professional buyers seriously, which is a meaningful trust signal for a gallery-exhibited artist.
Content recommendations
  • Add two or three specific benefits of the Designer Programme alongside the CTA link. 'Exclusive pricing, direct studio access, and commission priority' gives a designer a reason to click before they reach the programme page.
    Suggested copy
    Trade pricing, commission priority, and direct access to the studio. Apply to join the programme.
  • Move the 'For Designers' section to sit closer to the collections grid, between the Featured Works and the Social Proof sections. Interior designers shopping for client pieces make the decision at the point of product exposure, not after reading the founder bio.
13

Email Capture

Opportunity
Design observations
  • The email input field and the 'Be First in the Studio' heading are clearly positioned above the footer, giving the capture section its own dedicated space.
Design recommendations
  • Give the email capture section a contrasting background, perhaps the warm teal or the deep navy used in the footer, so it registers as a distinct section rather than blending into the footer area on scroll.
Content observations
  • The heading 'Be First in the Studio' is a strong, specific frame for an original-art studio where new works sell quickly. It implies scarcity and early access, which are genuine incentives in this category.
Content recommendations
  • Add one explicit sentence below the heading that names what 'being first' means in practice. 'New original works, process notes, and studio news before they go public' gives the visitor a specific picture of what they are signing up for.
    Suggested copy
    New works, behind-the-scenes process notes, and studio news, before they go public.
  • Add a short privacy note beneath the submit button. Something like 'No spam. Unsubscribe at any time.' reduces hesitation for privacy-aware buyers and adds a final note of trust before the footer.
14

Footer

Strength
Design observations
  • Payment method icons are comprehensive and clearly rendered, covering Klarna, Apple Pay, Google Pay, and major cards, which is appropriate for a considered purchase at this price range.
  • The footer layout on desktop is clean with policy links, social icons, and contact information all grouped logically.
Design recommendations
  • On mobile, confirm the footer policy links and social icons are sized with sufficient tap target height. Footer links are commonly styled small, and at narrow widths they can cluster in a way that makes accurate tapping difficult.
Content observations
  • The email address (nicolabriggs@nicolabriggs.co.uk) is visible in the footer, providing a direct contact path for first-time buyers who want to reach a real person before committing.
  • The trust strip ('Secure Checkout | Fast Shipping | Handcrafted Quality') and the policy links cover the baseline trust requirements for a first-time buyer.
Content recommendations
  • Add a current year copyright notice if not already present, and confirm the 2026 date shown is intentional. An accurate copyright year is a small but visible trust signal for first-time visitors checking whether the store is active.

Step 04

The Action Plan

Recommended Page Flow

Each section mapped to Studio Daisie's 10-section homepage framework
01
Navigation Navigation & Mega Menu
02
Hero Hero Section
03
Press & Gallery Trust Bar Social Proof
Moved
04
Why Choose Nicola Briggs Unique Selling Points
Moved
05
Featured Works Hero Products
06
Explore Our Collections Best Sellers & Categories
07
For Designers Special Promotion
Moved
08
Customer Reviews Social Proof
09
About My Work & Behind the Work About Us
10
Founder Bio About Us
11
Email Capture Email Capture
12
Footer Footer

Top Five Priority Fixes

Prioritized by conversion impact

Your bonus

The Studio Daisie E-commerce Inspiration Library

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Browse by section any time, with new examples added monthly.

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Explore the library

Ready to bring your homepage vision to life?

Your next step is right here.

This Glow-Up Audit identified specific moves for Nicola Briggs - Ceramics & Art's homepage. From moving the House & Garden press feature and named gallery credentials above the product grid so buyers calibrate trust before they evaluate pricing, to replacing two generic USP claims with studio-specific differentiators so the Why Choose section actually earns its place in the page.

The Homepage Mockup is how they come together: a full visual redesign of your homepage in Figma, mapped to every recommendation in this Glow-Up Audit.

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  • Section-by-section annotations & video walkthrough
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